Written by ICP Group

Connections that Endure: A New Future for ICP and Partners

ICP is proud to unveil a new brand that encompasses the value the company strives to bring to every project and to every person with whom it does business.

Andover, MA – January 18, 2022 – Person to person. Shoulder to shoulder. Project to project. ICP is excited to announce a new brand identity that acts as a guiding principle and promise that encompass who ICP is and what they do: Connections that Endure.

It’s a concept that sits at the heart of all of ICP’s businesses. It’s the essence of the values that inspire everything ICP does. The new tagline also relates to the specific performance of the product or service ICP provides to their customers. Tile to tile. Edge to edge. Corner to corner.

“At ICP, it’s our goal to collaborate with our customers and partners in a similar manner to how our products perform in an application,” said Doug Caffoe, SVP of Marketing, ICP. “We form precise bonds, vital connections that contribute to the greater strength of the whole. Through this rebrand, we want to clearly articulate the relationships our customers can expect and the value our products can bring to every application.”

This brand evolution comes as ICP continues to grow its portfolio that propels customers and the industry forward. ICP is always on the lookout for strong brands to welcome into its family of trusted building and industrial solutions—and with them, like our partners, we seek to form connections that endure.

With the new brand identity comes a new logo for ICP. The mark’s clean design represents a clear vision of ICP’s future and will become the foundation of a strong, unified visual identity across our family of trusted brands.

“Our reestablishment of the ICP identity serves as a means to honor our long history with customers throughout the industry and as a launch point into a future of shared and ongoing success,” said Caffoe. “As always, we’re looking forward to serving the industry to the best of our ability—truly forming connections that endure.”

For more information about ICP go to www.ICPGroup.com.


About ICP
ICP is the foremost supplier of professional products and solutions for building envelope, cementitious and sports surface needs. Comprising dozens of industry-leading brands across numerous industries and applications, ICP offers the industry’s most comprehensive portfolios to building professionals all over the globe, all backed by its exclusive Masterworks training and education program. For more information, visit www.icpgroup.com.


Written by ICP Group

Continuous Innovation for Today’s Concrete Industry from ICP

ICP will bring a breadth of proven brands and products to World of Concrete in Las Vegas, January 18-20

LAS VEGAS – January 18, 2022 – Discover why ICP is the foremost supplier of specialized products for today’s concrete professional at this year’s World of Concrete in Las Vegas, January 18-20.

Be sure to stop by booth C4440 in the Central Hall to learn more about ICP’s comprehensive portfolio for every part of building and construction. Throughout the show, ICP will be conducting demonstrations of their APF Polymer Surfaces, Pli-Dek Waterproofing Solutions and APOC brands every 45 minutes at the outdoor demonstration site, O30408 in the Silver Lot.

Brands to be highlighted in this year’s ICP booth include:

Stat-Rez® ESD Nano from APF Polymer Surfaces. ICP is featuring its next-generation coating that helps control static electricity and improve safety again this year. Ideal for datacom to military applications, Stat-Rez ESD Nano is applicable for any area requiring static dissipative or conductive flooring. The easy-to-install coating prevents electrostatic damage, limiting the ability of personnel to build up an electric charge and quickly removing a charge from people or equipment.

APOC Weather Armor Air and Moisture Barriers. Achieve comprehensive protection against the elements with APOC’s new Weather Armor air and moisture barriers, available in a variety of formulations suitable for a range of above-grade wall applications. Weather Armor air and moisture barriers are liquid-applied, one-component solutions that protect against unwanted or uncontrolled air and moisture in a variety of climates. By eliminating air infiltration, Weather Armor helps ensure long-term structural durability while contributing to higher levels of building energy efficiency and air quality.

Pli-Dek® Waterproofing Solutions. Trusted by professionals for decades, Pli-Dek is a tried-and-true cementitious waterproofing solution for plywood or concrete substrates that helps create beautiful, durable and high-performance decks, balconies, patios, walkways, as well as various other areas. Recently, Pli-Dek demonstrated the performance necessary to meet stringent new fireproofing requirements set by the California State Fire Marshal, resulting in the issuance of a Building Material Listing Wildland Urban Interface (WUI), Listing No. 8110-2327:0500.

“We’re looking forward to this year’s World of Concrete show to deepen our connections with our customers and colleagues in the concrete industry,” said Sara Jonas, Senior Director of Marketing, ICP.” It’s our mission to bring product advancements to this marketplace, helping professionals improve the quality of their work with intuitive and high-performance solutions.”

For more information about ICP at www.ICPGroup.com.


About ICP
ICP is the foremost supplier of professional products and solutions for building envelope, cementitious and sports surface needs. Comprising dozens of industry-leading brands across numerous industries and applications, ICP offers the industry’s most comprehensive portfolios to building professionals all over the globe, all backed by its exclusive Masterworks training and education program. For more information, visit www.icpgroup.com.

Written by ICP Group

How to Spot Authentically Botanical Disinfectants

How to spot authentically botanical disinfectantsAdministrators must continue to put health and safety first

COVID-19 introduced parents and faculty to a new level of cleanliness protocols that they might not want to see go away – ever. With flu, the potential for COVID case spikes and this desire for aggressive disinfection measures, schools are not able to let their guards down. Consistent and regular disinfecting must remain top of mind when class resumes in the fall, and beyond.

But what is the best way to keep students and the environment safe?

Authentically botanical disinfectants in the classroomSafety and Efficacy: The Benefits of Botanical Disinfectants

While generally 99.99% effective, common synthetic chemical-based disinfectants are hazardous, poisonous, are not environmentally sustainable and can lead to antimicrobial resistance because bacteria adapt to the chemicals when they encounter the same formulations repeatedly. And those who apply these products = are warned to take special precautions, including the use of personal protective gear.

People with certain immune system disorders and other health issues can be particularly sensitive to these chemicals, which can lead to adverse events and negative reactions. Like the protocols schools put in place to protect people with peanut or latex allergies, those who have chemical sensitivities need special considerations when it comes to cleaning and disinfecting.

Authentically botanical disinfectants provide that same level of effectiveness –99.99% or more – yet they do not come with the warning labels and the threat of antimicrobial resistance. Harsh chemical ingredients are replaced with natural essential oils that have been used for thousands of years for their antimicrobial properties.

Authentically botanical disinfectants are considered ideal for these at-risk populations with ultra-low volatile organic compounds (VOCs), as well as skin and eye safe. And there is no need for extra protective gear when applying botanical disinfectants because of the pure essential oil ingredients that are still effective against germs.

When considering a product for your school, it’s important to note that not all botanical disinfectants are created equally – and some claims might be misleading.

Botanical vs. authentically botanical disinfectantsKnowing the Difference: Botanical vs. Authentically Botanical

To understand the difference between botanical and bio-based disinfectants, we first need to look at the difference between old organic carbon and new organic carbon.

Old organic carbon comes from the remains of organisms, such as plants or animals, that have decomposed over millions of years and have been exposed to forces of heat and pressure. Petroleum and coal are examples of old organic carbon that we take from the earth and use as fossil fuels. These resources are not renewable.

On the other hand, new organic carbon comes from live plants and trees that are harvested for use. New organic carbon is considered renewable in that it can be used repeatedly and does not run out because it is naturally replaced.

The term bio-based content refers to how much new organic content there is in an object or substance compared to how much old organic content is used. When it comes to disinfectants, the U.S. Department of Agriculture (USDA) tests the ratio as part of its BioPreferred® Program.

This is relevant to botanical disinfectants because a product that is labeled botanical might contain as little as 25% bio-based content with a portion of the remaining content coming from petroleum-based synthetic botanicals – meaning that those “botanical” disinfectants and cleaners will not provide the same level of gentleness on surfaces and benefits to the built environment, as those with 100% bio-based content.

Teacher disinfecting classroom with botanical disinfectantsUnderstanding How Authentically Botanical Disinfectants Work

Authentically botanical means that the product is derived from all bio-based content. One of the most common active ingredients in this type of cleaner is thymol, an essential oil that is derived from thyme, oregano or ajwain – all highly renewable resources.

Thymol has naturally strong antiseptic properties and has been used for centuries as incense to purify air, as a natural pesticide and to heal skin infections. Farms have used the same process for centuries to steam and extract the oils for a variety of uses.

That process is still intact and in use today as the basis for disinfectant cleaners, supporting farms of all sizes. From the farm to the shelf, authentically botanical products offer a sustainable way to protect people without the risk to human health of the environment.

Botanical disinfectants in classroomsWhen Safety and Efficacy Matter Most

Schools need to ensure that they are using the safest, most effective disinfectant solutions to help protect vulnerable populations from harsh chemicals – while still providing maximum protection against the germs that make us sick.

There are ways to discern which “botanical” cleaners are authentic and which contain harsher ingredients:

  • Look at the effectiveness. The disinfectant should show 99.99% efficacy against viruses and bacteria.
  • Watch for the warning signs. Authentically botanical cleaners with 100% bio-based content will not include special symbols or warnings on the label, such as flammability or the need for personal protective gear during application. If there are warning signs on the bottle, chances are, it is not truly botanical.
  • Reference the USDA website. The USDA has a program where disinfectants are rigorously tested to detect the percentage of bio-based content that is used. Look at the USDA website to ensure you are choosing safe and effective products– for both people and the environment.

So, as schools prepare for the next year and potentially new surges of COVID-19 and the flu, they should take the time to ensure they are using only the purest botanical cleaners to protect the health of students and staff.

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