Category Archives: APFEpoxy

Sleek, color-coded packaging and QR code enhancements deliver clarity, accessibility, and a modern edge for professional users.

ANDOVER, Mass. – April 23, 2025 – APF Polymer Surfaces, a leading brand in advanced flooring solutions, is introducing a bold new look for its packaging, bringing greater visual clarity and functionality to the jobsite while reinforcing the brand’s commitment to innovation and contractor support.

The updated packaging features a modern, streamlined design that enhances the customer’s experience from the first glance. A standout enhancement is the addition of QR codes to all product packaging. These QR codes connect users directly to the APF website’s product data sheets section, providing on-the-spot access to detailed documentation including safety protocols, mixing ratios and application guidelines. This feature supports streamlined workflows and fosters safer, more efficient installations.

Product categories are now clearly color-coded, making it easier than ever for contractors and distributors to identify and differentiate solutions. The refreshed labels prioritize key elements which are displayed with better readability to ensure that essential information is quickly accessible, even in fast-paced work environments.

“This refresh is about more than just aesthetics, it’s about delivering real jobsite value,” said Daniele Doerge, Marketing Manager, ICP Group. “We’ve listened to our contractor partners and have responded with packaging that meets their needs for speed, accuracy and clarity.”

The packaging rebrand comes on the heels of APF’s recently updated website, which offers a seamless, mobile-friendly interface tailored to contractors, specifiers and other industry professionals. Together, the upgraded packaging and website reflect APF’s commitment to being a trusted, forward-thinking partner in the concrete coatings industry.

To explore APF’s full line of polymer flooring systems or to experience the newly updated packaging and website, visit www.apfepoxy.com.

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About ICP

Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.

ICP is a portfolio company of Audax Private Equity.

ANDOVER, Mass. – May 13, 2024 – APF Polymer Surfaces, a leader in high-performance concrete floor coatings and part of the ICP Group family of brands, announces the launch of its redesigned website—APFepoxy.com—offering a comprehensive and user-friendly experience immersing customers in the company’s full product offerings and services portfolio.

The new site features streamlined menus, simplified navigation and fast access to all APF offerings like Armor-Rez flooring systems and epoxy mortars, CastorCrete flooring systems and VaporSolve® moisture remediation solutions. Contractors, distributors, architects and building owners will find tailored product information, technical data, application case studies and a resource blog providing valuable insights on the latest technologies in the polymer surfaces industry. There is also a link to schedule hands-on product training to discover through the APF MasterWorks program that teaches participants proper application methods, as well as channel marketing and development strategies to build their businesses.

“This redesign makes it easier for visitors to find exactly what they need, whether they are searching by market application or by system, ” said Daniele Martin, Marketing Manager for APF Polymer Surfaces and ICP Group. “It’s not just about providing information; it’s about creating an environment where our customers can make informed decisions and quickly access resources like specifications, product and safety data sheets.”

APF offers high-performance concrete floor coatings for commercial and industrial settings including the food and beverage processing, health care, manufacturing and electronics industries. From production facilities and warehouses to offices and service areas, there are many durable and decorative options suitable for virtually any requirement. These coatings are crafted using advanced polymer chemistry and include a wide range of high-quality products based on epoxy, polyurethane and acrylic technologies. Each undergoes rigorous field testing to ensure performance and reliability and is backed by a commitment to continuous research and development to deliver some of the most innovative products and systems available.

ICP Group brings together industry-leading brands like APF Polymer Surfaces that provide high-performance professional solutions for a wide range of applications including building envelope, cementitious flooring and sports surfaces needs. To access the new APF online experience, visit APFEpoxy.com. To learn more about ICP Group, visit www.ICPGroup.com.

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About ICP

ICP Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.

ICP is a portfolio company of Audax Private Equity.