California Sports Surfaces Launches Ultra Performance Series
The sports surface solutions provider is investing in robust new formulations, new colors and new service improvements as part of its longstanding commitment to being an industry-leading partner for its worldwide customers.
ANDOVER, Massachusetts – November 5, 2020 – ICP Building Solutions Group (ICP BSG) has announced the launch of its California Sports Surfaces (CSS) Ultra Performance Series, a complete reformulation of its Plexipave® and DecoTurf® products that delivers exceptional abrasion resistance, improved permeability, excellent coverage, a streamlined color palette and other qualities demanded in the world’s most competitive sports surface applications.
CSS Ultra Performance comes as part of ICP BSG’s wide-ranging reinvestment in California Sports Surfaces, an effort to affirm the brand’s position as the clear industry leader in the sports surfaces and flooring industry. Customers can expect higher-performing products, enhanced service and support, and faster, streamlined delivery, solidifying California Sports Surfaces as a better business partner around the world.
“Plexipave, DecoTurf and a variety of other California Sports Surfaces brands have been trusted to deliver outstanding resiliency and performance in some of the world’s highest-profile sporting events for decades,” said James Rack, Vice President, Sports Surfaces, ICP BSG. “We intend to carry on that mission for decades to come. It’s why we have committed to bringing new talent into the organization, dedicating resources to research and development, and reformulating our products for greater performance than ever before.”
The CSS Ultra Performance series delivers:
- Exceptional abrasion resistance and durability to minimize surface wear.
- Improved permeability, allowing the coating to breathe from the ground up and avoid moisture-trapping.
- Enhanced tensile strength, providing greater pliability when applying a coating over rubber mat systems or imperfect asphalt.
- Better UV resistance and color retention to minimize changes or fading after prolonged sun exposure.
- Excellent coverage, helping installers get more from every application.
- A streamlined, enhanced color palette to help customers achieve outstanding looks on every surface.
In conjunction with the launch of CSS Ultra Performance, ICP BSG is bolstering the California Sports Surfaces team with new personnel across its operations to help provide better service in the field, improved response time and continuous innovation across each high-performance products.
“Everything we’re doing, we’re doing to better serve our customers,” said Rack. “We’re excited for our customers to get their hands on CSS Ultra Performance products and to provide outstanding service well into the future.”
For more information about CSS Ultra Performance, visit www.CaliforniaSportsSurfaces.com.
About California Sports Surfaces
California Sports Surfaces (CSS) is the leading supplier of prestigious sports surfacing product lines, such as DecoTurf®, Plexipave®, Rebound Ace®, Premier Sports Coatings®, StreetScape and Plexitrac®. As the first and only surface manufacturer to be awarded the status of International Tennis Federation (ITF) Recognition Elite Silver, CSS is the surface of multiple Olympic Games as well as other world-renowned events, including the US Open from 1978 to 2019 and the Australian Open from 1988 to 2018. Several portable court systems are also available across the CSS product family. For more information, visit www.californiasportssurfaces.com
About ICP Building Solutions Group
ICP Building Solutions Group is the foremost supplier of professional products and solutions for building envelope, cementitious and sports surface needs. Comprising dozens of industry-leading brands across numerous industries and applications, ICP Building Solutions Group offers the industry’s most comprehensive portfolios to building professionals all over the globe, all backed by its exclusive MasterWorks training and education program. For more information, visit www.icpgroup.com.
Innovative Chemical Products (the ICP Group) is a leading specialty chemical manufacturer in North America that provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction, industrial, packaging, printing and sports surfaces. ICP Group is privately held and manufactures products under several recognized specialty groups. For more information, visit www.icpgroup.com.
Bridget Hagan, akhia communications