APOC and DSL Coatings Partner to Launch Fluid-Applied Roofing Systems in the Netherlands
European contractors gain access to high-performance restoration products backed by local support and technical strength
ANDOVER, Mass. – May 22, 2025 –APOC, a leading manufacturer of roofing products in North America and a premier brand within the ICP Building Solutions Group, is now available in the European market.
Born out of a shared vision and complementary strengths, APOC and DSL Coatings (Lelystad, Netherlands) are launching a strategic partnership designed to deliver next-generation roof restoration systems to a market ready to embrace new options. DSL, traditionally a coatings distributor, is expanding into roofing and is starting strong with APOC’s portfolio in hand.
“There’s a real opportunity in the Dutch market,” said Blaine Bishop, Export Sales Manager EMEA at ICP. “What makes this moment particularly compelling is the shift we’re seeing toward restoration-first thinking. Contractors are looking for solutions that streamline labor, deliver performance and meet today’s energy and climate demands, and APOC brings all three with a track record of results across thousands of U.S. installations.”
Cut Coats, Cut Costs
Where many competitors require multiple coats, APOC’s systems, especially its silicone-based technologies, often need just one coat. That means less time on the roof, less labor and fewer disruptions.
Performance is another differentiator. APOC coatings offer high solar reflectance index (SRI) values and superior material density. The result is better energy savings, enhanced longevity and reduced strain on both structures and budgets.
“What sealed this partnership was the level of support,” said Marc Buitenhuis, Technical Sales Director, DSL Coatings. “APOC doesn’t just provide products. They’re helping us bring something new to the region with training and resources tailored to our market. That kind of investment, especially from an American brand entering Europe, isn’t something we take lightly. It means our contractors won’t just get access to high-quality materials; they’ll get hands-on guidance, application expertise and the tools they need to grow.”
Right Move, Right Time
The timing couldn’t be more aligned. With summer temperatures rising and roofing projects accelerating, European contractors are seeking alternatives to full roof replacement. APOC’s restoration-first approach offers a practical, cost-effective path forward that minimizes downtime while maximizing return, and is available now.
And DSL Coatings is equipped to deliver. With local warehousing, next-day delivery across the Netherlands and technical support on demand, DSL will ensure APOC products reach the market efficiently and reliably.
This launch marks a turning point for fluid-applied roofing in Europe. APOC and DSL are ready—and they’re inviting contractors and building owners to join them.
Visit APOC.com to explore the product portfolio and Contractor ProProgram. For local inquiries and support, visit dslcoatings.nl or contact Morgan Thire at morgan.thire@apocsilicone.eu.
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About DSL Coatings
DSL Coatings, an established name in the Netherlands for importing and distributing high-quality paints, coatings and plasters, is partnering with APOC. With over one hundred years of experience and a strong reputation for craftsmanship and innovation, DSL Coatings serves professionals and consumers through a reliable network. DSL is known as an exclusive distributor of several leading brands and a private-label solutions provider for its customer-centric approach and technical expertise. The new partnership with APOC represents a significant range expansion, with high-quality roof coatings and waterproofing solutions that perfectly meet the needs of the European market.
About ICP
Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.
ICP is a portfolio company of Audax Private Equity.
