Category Archives: CaliforniaPaints

Honoring 100 years of paint innovation while looking ahead to the next generation of performance

ANDOVER, Mass. – March 10, 2026 – California Paints, a heritage New England paint brand, is celebrating a major milestone in 2026: 100 years of delivering trusted quality coatings, color excellence and innovation to professionals and homeowners alike.

Founded in 1926 in Cambridge, Massachusetts, California Paints has spent the last century evolving with the industry – continually advancing performance, color appeal and durability while staying rooted in the craftsmanship and customer commitment that has defined the brand from the very beginning.

“For 100 years, our name stood for craftsmanship, quality and commitment to beautiful colors that can bring inspiration to any space,” said Daniele Doerge, marketing manager, California Paints. “As we celebrate this milestone, we’re excited by the opportunity to use this foundation and continue evolving and innovating to meet the needs of our current and next generation customers.”

Originating from the California Stucco company, California Paints first built its reputation on stuccos and plasters before helping drive one of the most significant shifts in modern paint technology during the 1950s where the brand emerged as a pioneer in acrylic latex coatings, recognizing early on the limitations of oil-based paints prone to fading and peeling. Through the following decades, California Paints expanded through strategic acquisitions, introduced industry-first innovations such as its exterior latex stain, and launched the iconic Storm System® wood care line, earning acclaim for superior protection and performance.

The company transformed the customer experience by becoming one of the first manufacturers to offer computerized color matching at the dealer level. A turning point came in 2000 with the opening of its state-of-the-art manufacturing and distribution facility in Andover, Massachusetts, which remains central to the brand’s ability to innovate, manufacture and deliver premium coatings efficiently across the Northeast and beyond.

Now part of Innovative Chemical Products (ICP) Group, California Paints continues to serve as a full-line residential and commercial paint brand, offering advanced paint and coating solutions backed by decades of expertise, such as the Historic Colors of America Palette, 20^th Century Colors of America Palette, Trillion® Super Strength Colorants, Fres~Coat and Ultra, and the newest innovation, Endure® House Paint. From award-winning formulations to modern technologies designed for today’s demanding environments, the brand remains built for what matters most—performance that lasts.

Looking to the future, California Paints is focused on advancing coating technologies, elevating its color tools and strengthening partnerships across its partner network. With the support and scale of ICP Group, the brand plans to invest in next-generation product innovation and operational excellence, ensuring the next 100 years are defined by the same performance that shaped its first century.

For more information about California Paints and its 100-year legacy, visit www.CaliforniaPaints.com/100-years

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About ICP

Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.

ICP is a portfolio company of Audax Private Equity.

 

 

 

For professional painters, time is everything—and it’s why ENDURE from California Paints is the right option for pros who can’t afford weather-related job delays.

ANDOVER, Mass. – February 4, 2026 – Unexpected rain showers, high humidity and varying temperatures, and other weather conditions can often spell trouble for painting projects, increasing time on job and overall project costs. But now, homeowners and professionals alike can avoid this problem with ENDURE®, a new 100% acrylic exterior paint system that is rain-ready in just one hour.

ENDURE is created to remove one of the biggest issues with exterior painting: weather timing. Unlike other conventional exterior paints that require long dry windows to avoid peeling, ENDURE is rain-ready in just one hour and can be applied in temperatures ranging from 35F to 100F. This allows professional painters and homeowners to move forward with projects despite uncertain and changing weather forecasts, reducing weather-related delays, rescheduling, and additional costs that often come with postponed work.

“For both homeowners and professionals, completing an exterior paint job on time and on budget is paramount, and adverse weather can threaten both,” said Dani Doerge, marketing manager, California Paints. “With ENDURE, a projected rain shower or major temperature swing doesn’t have to bring the project to a halt.”

ENDURE offers:

• One-hour rain readiness
• Wide temperature application window (35F to 100F)
• Exceptional adhesion
• Premium UV and moisture resistance

Where conventional exterior paints are susceptible to incomplete curing if exposed to rain or dew within a certain time window after application, ENDURE mitigates this problem significantly. With a cure time of just one hour, ENDURE won’t blister and peel soon after the job is complete. Designed for ultimate resilience, ENDURE allows you to paint with confidence, even when the forecast is unpredictable.

“It’s our goal to deliver real solutions to our customers’ potential problems, and weather-related painting delays have long been one of them,” added Doerge. “ENDURE represents one of those solutions, helping professionals avoid costly postponements.”

For more information about ENDURE from California Paints, as well as our full portfolio of external paint and coating solutions, visit www.CaliforniaPaints.com.

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About ICP

Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.

ICP is a portfolio company of Audax Private Equity.

Cactus Valley Named California Paints 2026 Color of the Year, Embodying Renewal, Harmony, and Organic Calm

A lush, earthy green, Cactus Valley celebrates our enduring connection to the natural world, making it an optimal choice that harmonizes with today’s home interior trends.

ANDOVER, Mass. – October 21, 2025 – California Paints has announced its 2026 Color of the Year: Cactus Valley (0752), a verdant hue that symbolizes balance, renewal, and humans’ inherent connection to the world around us.

Inspired by desert landscapes and garden greenery, Cactus Valley is reflective of the grounded, nature-centric direction of design trends for 2026 and brings a sense of grounding and renewal to any space. Its rich, organic tone reflects a growing desire to create environments that feel balanced, timeless, as well as with a deep connection to the outdoors.

“Consumers have consistently and increasingly expressed a desire to bring the spirit of the outdoors into their interiors, and California Paints’ Cactus Valley is an ideal way to realize earth-centric aesthetics within any home,” said Dani Doerge, marketing manager, California Paints.

California Paints 2026 Color of the Year is complemented by a thoughtfully curated palette of coordinating col­ors that aim to bring balance and versatility to a space. Paired with rich teals and deep mauves, Cactus Valley can create depth and sophistica­tion, while soft creams and muted light yellows introduce warmth and subtle brightness. Gentle, powdery blues add a calming touch, creating a harmonious range of colors that work beautifully together or on their own to inspire endless design possibilities.

Compatible California Paints colors include:

• Ranch House (0142)
• Garden Country (0279)
• Midnight Magic (0508)
• Cold North (0688)
• Cave Painting (0147)
• Deep Lagoon (0507)
• Abra Cadabra (0080)
• Apple Sauce (0866)
• Glistening (0813)

…and more.

“Cactus Valley can be used with earthy browns or muted pinks to highlight its organic character, or can be combined with deeper shades for dramatic, layered designs,” said Doerge. “Accents of light yellows or soft aquas, can bring balance and vibrancy to this grounded, versatile hue.”

Cactus Valley works beautifully in a variety of settings, from modern homes to rustic retreats. Use it as a main wall color in living rooms or dining areas to create a calming, nature-inspired backdrop, or as an accent in kitchens and entryways for a pop of earthy sophistication. It’s a color that embodies consumer desires in 2026, and has the potential to transform any space into a true, earth-bound retreat.

California Paints is part of the ICP Group, a leading North American chemical and coatings manufacturer. To learn more about California Paints, visit www.CaliforniaPaints.com. To learn more about ICP Group, visit www.ICPGroup.com.

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About ICP

Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.

ICP is a portfolio company of Audax Private Equity.